Paid, search and AI answers, running as one loop.
One scorecard, where the spend decision and the content decision are made together.
Demand arrives
Paid adsOrganic searchAI answers
Pages that answer and count
One intent per page, and every action on it recorded as an event.
Ad platforms
Conversion events travel back server-side, so bidding sees real outcomes.
Analytics
One event per action, counted the same way everywhere.
Your CRM
Revenue that closes offline is imported back so channels can be compared.
One weekly scorecard
It reads all of it and decides what to spend, what to write and what to stop.
Next week's demand
That decision sets the following week's spend and content, and the loop runs again.
- Fixed price per phase
- You own the code
- 2–4 week average launch
What changes
What changes when the channels share one loop.
Four things we are asked to fix most often.
- Every channel reports its own win.
- One scorecard ranks them against each other.
- Rankings are tracked and citations are not.
- Citations are tracked beside rankings.
- Conversions are counted in the browser.
- Conversion events are sent server-side.
- The content plan ignores the ad data.
- The ad data writes the content plan.
What we build here
Five things live under digital marketing.
They share one scorecard and differ only in where the demand comes from.
SEO, AEO and GEO
Pages are fixed technically, marked up as entities, and written so an answer engine can quote one paragraph and name the source.
Get found in search and in answers →Paid advertising
Campaigns bid on conversion data that reaches the platform server-side, and one structured test runs at a time so the result stays readable.
Run paid on data you trust →Social media management
Each channel gets a calendar and copy written for how that feed actually reads, with saves and replies tied back to pipeline.
Post with a reason →Content marketing
Briefs come from search demand and the objections your sales calls surface, then get written for a reader and structured for a quote.
Build the content engine →Performance marketing
Paid, organic, email and referral land on one dashboard, with offline revenue imported from your CRM so the channels can be compared.
Put every channel on one dashboard →
Where the answer appears
The same page has to survive three surfaces.
A ranking, a quote inside an AI overview, and a citation in an assistant answer. All three are tracked weekly, and none of them can be promised.
One page, one intent
Structured so a paragraph can be quoted on its own.
Search result
The page is ranked.
AI overview
A paragraph of it is quoted.
Assistant answer
The page is cited.
All three tracked weekly
None of them can be promised.
How a build runs
Four phases, each priced before it starts.
Audit
Where traffic comes from today, what each channel actually earns, and the gaps between how your buyers search and what you rank for.
Plan
A quarter of work in writing: the campaigns, the content, the search surfaces, and how we will know if any of it worked.
Run
Weekly cadence: ship, measure, learn, decide. One scorecard everyone sees.
Scale or retire
What worked gets more budget and attention. What did not gets killed. No channel survives on sentiment.
Proof
What we have already shipped.
- D2C and e-commerceAI Agents & AutomationGrown to 100,000 followers
A D2C brand's social account, grown to 100,000 followers
- D2C and e-commerceAI Agents & AutomationRead the case study
Creative decisions made on evidence, not whoever updated the account last
- SEO and search engineeringCustom AI SystemsRead the case study
Engineering a site so search and AI can understand it
- Search-driven growth and acquisitionCustom AI SystemsRead the case study
Turning search intent into qualified enquiries
Common questions
Price, timeline, ownership: answered.
- What is the difference between SEO, AEO, and GEO?
- SEO is being found by a search engine. AEO is being quoted by answer engines such as Google's AI Overviews and Perplexity. GEO is being pulled into what ChatGPT and Gemini say when nobody clicks a link. The three share the same foundations, and Stallwart runs them as one programme.
- Do you take over our ad accounts, or do you manage ours?
- Stallwart manages your accounts and never its own. Google Ads, Meta, LinkedIn, GA4, and Search Console stay under your ownership and your billing, with Stallwart added as a user. Access is revoked in one click when the engagement ends. Conversion history, audiences, and learning phases stay where they are.
- How do you handle attribution?
- Attribution runs on a model you can read. GA4 with server-side conversion events, UTM discipline, and offline conversions imported from your CRM put paid and organic on one dashboard. Assists are credited and direct traffic is reported honestly. Stallwart would rather be approximately right and legible than precisely wrong.
- How is digital marketing priced?
- Marketing runs on a fixed monthly fee for the work, quoted after a 30-minute scoping call. Ad spend is paid by you directly to the platforms. Stallwart takes no percentage of spend, because that rewards spending rather than results. Channel count and monthly content volume set the fee.
- How long before we see results?
- Paid campaigns produce usable data inside the first two weeks, because the ad auction is a fast feedback loop. SEO and AEO move on index and citation cycles, so meaningful movement usually takes three to six months. Stallwart reports both on the same weekly scorecard, which keeps the slow work visible.
- If AI answers the question, do we still get traffic?
- Zero-click answers are a genuine threat to traffic. Stallwart tracks AI Overview and assistant citations beside clicks, because being the cited source still drives branded search and direct visits. Pages are structured so one paragraph answers the question cleanly. No agency can guarantee a citation, and Stallwart claims none.
- Can you work with our existing marketing stack?
- Stallwart works inside the stack you have. HubSpot, Salesforce, Zoho, Klaviyo, Mailchimp, Ahrefs, Semrush, GA4, and Search Console are all routine. Where a tool is genuinely missing, the gap is named with its cost before anything is bought. Replacing a working CRM mid-campaign rarely repays the disruption.
Bring the channel you cannot explain.
One 30-minute call. You leave with an audit scope, the outline of a quarterly plan, and a fixed fee per phase.
Book a call